Why I Built Systim, My Custom GPT
Creating a custom ChatGPT to Share My UX Design Leadership

Over the years, I’ve worked across complex industries—healthcare, telecom, enterprise software—leading UX, UI, and CX design initiatives that delivered real business outcomes. But like many designers, I’ve often found that traditional portfolios and resumes fall short in telling the full story.
That’s why I created Systim—a custom GPT trained on my body of work. It’s a conversational assistant designed to help people explore my experience, capabilities, and design philosophy in a more interactive, intelligent way.
What It Does
Systim is more than just a chatbot. It understands the context and nuance of UX leadership. You can paste a job description, a project outline, or even a vague design problem—and it will map that input to relevant parts of my career. It can explain how I’ve tackled similar challenges, what strategies I used, and what results I helped achieve.
What It’s Good For
Hiring managers looking to quickly evaluate if I’m a good fit
Product leaders and founders who want a strategic partner in design
Collaborators who want a deeper understanding of how I think and work
It draws from my contributions to projects like:
The Blue Cross Blue Shield BAM 2.0 redesign, where we improved usability and engagement for millions of members
T-Mobile’s CTUX transformation, where I led CX strategy across touchpoints
The Medicare Advantage enrollment experience, optimizing accessibility and user trust
The Henry Schein platform design, where I led UX under Tata Consultancy Services
And early-stage app design efforts for the Samsung App Store
How to Use It
Ask it anything. Share a role you’re hiring for. Drop in a product spec. Describe a business problem. Systim will respond with how my work and methods apply—and it can even break down project scoping and pricing based on similar work I’ve done.
This is the portfolio I always wanted—context-aware, results-focused, and built to speak the language of business and design.
If you're exploring a collaboration or looking for leadership in user experience, let’s have the right kind of conversation—starting with Systim.